OKI 52104201 Fiche technique télécharger pdf (Page 147)

144

CORPORATE/BRAND LOGOS

The use of the OKI logo (i.e. the specific graphic representation or design with the ® symbol) signifies the OKI brand. It is always

capitalized and cannot deviate from the approved typographic treatment.

The use of the Oki Data name (text only; no graphic representation or design) signifies the company. It is used without a ® (Registered

Trademark) symbol and should be used on a printed page (headlines and text) with capital “O” and “D” only and the rest lower case.

When referring to the brand (OKI) and not the company (Oki Data) the first usage on each page or spread (headline or text) must have

the ® symbol. Subsequent uses on the same page — except when attached to a specific product (next page) — need not have an ®.

For further information and guidelines, contact the Oki Data Director of Marketing and Sales Support at 856-222-7405.

SUB-BRANDS/ PRODUCT NAMES, GLYPH DESIGNS, THEME LINES, LOGOS,

AND LEGAL COMPANION STATEMENTS

All sub-brands (i.e. printer, facsimile and multifunction product lines) appearing in printed form are to be capitalized. Product names

(i.e. software, accessories, etc.) may be capitalized, used with an initial capital letter only, or be a combination of capital and lowercase

letters (as shown on the opening page for each product in this Guide).

If a product name is assigned Registered Trademark or Trademark status, and appears on a printed page or spread, the appropriate

symbol ® or ™ should be displayed at the end of the word — not the numerical suffix — as a superscript. (e.g. OKIPAGE

24DX).

The first use of the product name on a printed page (headline or text) requires the ® or ™ symbol. Subsequent uses on the same page

need not have an ® or ™.

These are the appropriate companion statements that should appear as footnotes. Follow them for format when adding other products:

LONG FORM:

Marque déposée de Oki Electric Co., Ltd.; Marca registrada, Oki Electric Industry Co., Ltd.

SHORT FORM:

All names, themes and graphic devices (e.g. logotypes, tag lines, glyphs) bearing registered trademarks and trademarks are the property

of Oki Electric Industry Co., Ltd. or their divisions, unless otherwise indicated.

For further information and guidelines, contact the Oki Data Director of Marketing and Sales Support at 856-222-7405.

Trademark Attributions

1 2 ... 142 143 144 145 146 147 148 149 150 151 152

Pas de commentaire

OKI 52104201 Fiche technique Page 147